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Mental Performance Psychology & Wellbeing Support for Content Creators, Streamers, and Influencers
Trusted by streamers, influencers, and organisations with a combined audience of 4 million +
Trusted Experience
From Those Just Starting Out to International Esports Organisations
Content Creator Psychology & Mental Coaching
Whether you're struggling with streaming anxiety, content creator burnout, or need an influencer mental coach to enhance your performance, as one of the few chartered sport psychologists with professional influencer/content creator support, I understand the unique challenges and demands the career makes.
If you're looking to enhance your streaming performance, build camera confidence, or need support with the wellbeing challenges of content creation, I provide evidence-based psychological support tailored to creators and streamers.
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Common Influencer & Streamer Psychology Challenges I Help With
Stress management & burnout prevention
Streaming anxiety
Confidence issues
Motivation challenges
Work-life balance
Perfectionism
& Many more
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Working with content creators globally
I currently support over 100+ content creators and streamers either individually or via their organisations, including creators with audiences ranging from emerging streamers to established creators with 450k+ followers. My work includes supporting creators from major organizations with combined audience exceeding 4 million across platforms.
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If you'd like to work together book your free intro call here.​​​
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Starting Your Influencer Psychology Journey
A simple, professional process designed to help you achieve your content creation goals
Schedule a free 15-minute discovery call to discuss your content creation challenges, streaming goals, and how psychology can improve your performance and wellbeing as a creator. No commitment required.
4. Skill Development
Work through your personalised creator psychology program, developing streaming confidence, focus, and mental resilience. Regular sessions with practical exercises to embed new mental skills into your content creation routines and live streaming.
2. Creator Assessment
Complete a detailed exploration of your current approach to content creation, including streaming routines, audience interaction challenges, burnout risks, and specific performance goals you want to achieve.
5. Ongoing Support
Continue with ongoing support, progress monitoring, and mental performance refinement. Maintain contact between sessions with messaging support.
3. Personalised Creator Program
Receive a bespoke content creator psychology program designed specifically for your platform, audience size, content challenges, and individual needs. Every plan is evidence-based and focused on practical streaming and content creation application.
6. Review and Refine
Regular program reviews to assess progress, celebrate achievements, and adapt techniques based on your evolving content creation journey. Creator psychology is dynamic so we'll adjust your plan as you develop and face new platform challenges.
Why Content Creator Psychology is Essential for Modern Creators
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Content creation and streaming have become increasingly recognised as one of the most mentally demanding performance careers. Successful creators consistently work on their growth and sustainability through psychological resilience and content creator mental training.
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Content creation requires sustained mental focus during live streams, consistent creativity, and emotional regulation whilst managing live audiences. Streaming mental resilience, audience interaction skills, and the ability to maintain authenticity under pressure are all important skills that should be a core focus if we want to avoid burnout and maintain success. Content creator psychology addresses these challenges, as the mental demands vary significantly depending on platform and audience size.
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By working with a Performance Psychologist, you can cultivate a mindset which prioritises both wellbeing and performance. Creative blocks can become opportunities for innovation. Streaming anxiety can transform into focused excitement. With content creator psychology, you're developing both your creative abilities and your mental resilience, potentially elevating you from being a skilled creator to standing out as an exceptional content creator across all platforms for the long term.
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Platform-Specific Creator Psychology Support
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Twitch Streaming Psychology
Twitch streamers face unique psychological challenges including live chat interaction pressure, donation anxiety, and maintaining energy during extended streaming sessions. Twitch streamer mental wellbeing support addresses these specific performance demands.
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YouTube and Instagram Psychology
YouTube Creator Mental Health YouTube creators experience algorithm anxiety, upload consistency pressure, and the psychological impact of comment section management. YouTube creator psychology focuses on sustainable content creation practices
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TikTok Influencer Support
TikTok creators encounter viral content pressure, trend adaptation anxiety, and the mental demands of short-form content perfectionism. TikTok creator mental coaching helps manage these rapid-cycle creative pressures.
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Influencer Wellbeing and Performance Psychology
I provide psychological support for content creator wellbeing and performance enhancement, including streaming confidence, camera anxiety, and creator work-life balance. This encompasses the psychological skills needed for sustainable content creation careers. For clinical mental health concerns, I provide appropriate referrals to clinical colleagues when needed.
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See my services here or book a free discovery call.
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Why choose a Sport Psychologist for your influencer support?
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Professional Experience That Matters
I work with performers across all sports and performance levels:
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Traditional sports: Football, rugby, athletics, cycling, golf, tennis
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Combat sports: Boxing, MMA, martial arts
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Team sports: Hockey, netball, basketball
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Individual sports: Swimming, gymnastics, running
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Esports: League of Legends, Valorant, Counter Strike, Rocket League
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Streaming
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Youth to elite level: From junior athletes to professional competitors
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Professional Qualifications That Matter
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Chartered Sport & Exercise Psychologist with the British Psychological Society
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HCPC Registration ensuring professional standards and ethical practice
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International tournament experience including work with professional esports teams
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Published research in sport and performance psychology
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Full professional insurance for your protection and peace of mind